The West Midlands is known for its strong connection with the manufacture of motor vehicles with the British Motor Museum located in Gaydon, Warwickshire adjacent to the Jaguar Land Rover manufacturing facility.

The Morgan Connection
Situated in rural Worcestershire is one of the World’s oldest surviving independent motor car manufacturers. Nestling below the Malvern Hills at Malvern Link is the Morgan sports car factory, still producing high quality hand-built cars.
The company has a rich history with Harry (H.F.S. as he was known) Morgan opening a garage there in 1905, servicing and hiring cars and motorcycles. In 1909 with the assistance of Mr. William Stevenson-Peach, the engineering master at Malvern College, he designed and produced a powerful lightweight three-wheel car for his personal transport. 
It proved to be so popular that the following year, he was persuaded to produce them for sale to the general public, and later in 1910 he exhibited his car at the Cycle Car and Motor Cycle show held at Olympia. 
In 1914 H.F.S. bought a piece of land in Pickersleigh Road and built the first workshop of his new factory. The company continues to manufacture on this site 115 years later.
There are guided tours of the factory and Kenneth, for the past 10 years, has been a part time Factory Tour Guide. Kenneth is a long-standing Morgan Owner.

Study of Historic Vehicles

Kenneth has an expanding collection historic motor- related catalogues and brochures which include cars and extend to pre-war commercial vehicles, motorcycles and bicycles. Acquisitions of further brochures are always welcome – please contact Kenneth if you have any of interest which you would like to dispose of.

 

Along with books on motoring history, these brochures enable Kenneth to make a study of the development of personal mechanised transport, the social changes that resulted and the changes in fashion which influenced both the design of vehicles and how they were marketed through brochures, events and other advertising media.
Kenneth provides illustrated talks and presentations on some of the earlier trends and influences on vehicle design and construction.

Testimonials

“Absolutely brilliant – Kenneth was our tour guide and made the experience very good. Plenty time in each section and had plenty of time to look and take pictures if you wanted. Overall, a terrific experience”

“This was a fantastic experience, and we were very well informed throughout by our guide Kenneth who has a huge amount of knowledge! I would definitely recommend this tour to anyone who visits Malvern and has the opportunity”

“Really interesting and great to see the original tooling still being used in certain stages of the process. Kenneth, our guide, was really knowledgeable and engaging. Two hours in total but flew by. Recommend it!”

“Thank you so much for a brilliant day with you yesterday. The tour was fantastic, so much to see, and our tour guide, Kenneth, was amazing with his knowledge and enthusiasm”